A lot has happened over the last decade as far as casino gaming is concerned. Technological advances have seen the introduction of smartphone gaming and lots of new entrants into the new gambling space. Online casinos have been quick to respond to the competitive nature of the gambling space.
The competition levels in the gaming scene have made each online casino try and offer something unique that will attract new players. Notably, the question is not just about how to attract new players but how to keep them coming back. This is where gamification comes into the scene.
WhatExactly is Gamification?
Gamification as a casino marketing strategy is used to attract new players, foster interaction, and create a loyal customer base. Ideally, the main reason behind gamification is to make sure that punters have an enjoyable experience that will encourage them to keep coming back.
While the strategies used differ from one casino to another, the underlying principle remains constant – to foster competition.
Loyalty points are a huge incentive for players. The basic concept behind the loyalty point program is that the more time or money a player spends at a casino, the more the number of points they amass down the line. The rewards offered range from special promos and free spins to VIP treatment.
Some online casinos also construct their gamification models around leaderboards. Like the loyalty program, the more points you amass, the higher you climb on the leaderboard. Seeing yourself up there always evokes a good feeling, and most importantly, you also enjoy generous treats from the casino.
Goals & Missions
This might be the freshest creation around the gamification concept. This strategy requires the casino to come up with a set goal or gaming mission. Players are them allowed to pick a mission of their liking and work towards achieving the mission’s goal. At the end of the mission, there will be cool bounties waiting.
The list of gamification options offered here is by no means exhaustive. There are plenty more options waiting. You only need to do due diligence on your part and find a casino with generous gamification offerings. As time, you are more likely to have gamification options more rewarding than regular casino promotions.